Enterprise 2.0: the “new Knowledge Management” or Just Another Buzzword?

The purpose of this paper is to explore the role of Enterprise 2.0 inside a complex business process, seen through the relationship between dynamic capabilities and key knowledge activities. In particular, we investigate the effect of a Wiki in a product management process in a small UK-based software development company. The study draws upon existing theoretical foundations, such as the linkage between key knowledge management activities and dynamic capabilities, as well as characteristics of enterprise social software. The research was performed using a case study qualitative approach. Overall, the Wiki was observed to play an active role in key knowledge activities, with a clear emphasis on those led by the software development team. The boundaries of the Wiki’s use were restricted to the roles of technical-oriented individuals, failing to affect activities perform by sales and product management units.